DC universe was founded in 1934 and along with Marvel is one of the biggest comic book publishers in the world. They to have created many characters that has survived the test of time. Heroes such as Batman, Superman and Wonder Woman and villains such as Joker, Penguin and Catwoman.
DC's films often show the characters in much more in a much darker Gothic light. Batman for example goes against the stereotypes of the typical hero. Batman being dressed nearly entirely in black, and Joker wearing the bright more vivid colours shows how DC like to eradicate stereotypes. Also with DC they make the villains likable, unlike Marvel. We still connote them to be evil, but there's something about their character that we can't help liking, going back to The Joker he is a fun, zany and outgoing character that, if he weren't evil would be a fun guy to have as a friend.
DC's logo instantly makes us think of the comic book heroes. When the logo appears before a film starts we think back to how good the other films we have seen and assume this one will be just as good due to brand trust.
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